ÖGA (eye in Swedish) Eyewear branding is a school project designed at School of Visual Arts. ÖGA is an eyewear concept that brings new boldness to basic and boring ways of selling glasses. The main target audience is young adults, who like to shop at interesting places and choose their products based on a visual appearance.
The visual identity consist of playful patterns and shapes created from the ÖGA logo. The main idea is to play with the letter G, which looks like glasses. The playful typographic approach combined with bright colors creates a youthful and energetic feel to the brand.
*I don't own right to the portrait photos used in the designs